Join us in Orlando, Florida, February 7–10, 2027, for the 11th North American Strawberry Symposium (NASS) and NASGA Annual Meeting. Bringing together strawberry growers, researchers, extension specialists and industry professionals from around the world, this event will explore the latest research, production practices and innovations shaping the future of the strawberry industry.
The program will feature two and a half days of workshops, research and marketing presentations, poster sessions, networking opportunities, a reception and an awards luncheon. Topics will span strawberry breeding and genetics, pest and disease management, propagation, production practices, postharvest quality and food safety, alongside emerging innovations in artificial intelligence, precision agriculture, automation and robotics.
The February 10 post-conference tour will offer a firsthand look at commercial production and applied research in Florida.
Planned stops include Wish Farms, a 600-acre strawberry farm, and the University of Florida Gulf Coast Research and Education Center, including its new AI Applied Research Center. Participants will explore diverse production systems, including conventional, organic and tabletop production.
Whether you grow strawberries, conduct research, develop new varieties, supply production technologies or support the berry industry, NASS 2027 offers an opportunity to exchange knowledge, build connections and contribute to the future of strawberry production.

All meetings and functions will be held at the DoubleTree by Hilton Orlando Theme Park Resort, Orlando.
10100 International Dr,
Orlando, FL 32821
USA
Each individual guest must make their own reservations by calling or online. You must identify yourself as members of the Group NASGA/NASS Annual Meeting.
Room Rate:
$169 Single/Double – plus state and local taxes
Complimentary self-parking and wifi.
Resort fees waived.
Accommodations deadline:
January 15th, 2027
Support strawberry research. Strengthen industry connections. Increase your visibility.
NASS 2027 brings together a targeted audience of commercial strawberry growers, researchers, extension professionals and industry representatives from across North America and around the world.
Put your products, services and innovations in front of the strawberry industry.
Connect directly with growers, researchers and industry professionals looking for solutions to today's production challenges and opportunities.
Support strawberry research. Strengthen industry connections. Increase your visibility.
NASS 2027 brings together a targeted audience of commercial strawberry growers, researchers, extension professionals and industry representatives from across North America and around the world.
Put your products, services and innovations in front of the strawberry industry.
Connect directly with growers, researchers and industry professionals looking for solutions to today's production challenges and opportunities.